Content marketing is becoming more and more popular. Not just with big companies that have professional marketers and an entire team of creatives or even marketing agencies at their disposal. Recently, I have seen an increasing number of freelance translators opt for content marketing, too – through blogs, social media, podcasts, you name it. If…
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A few years ago, I decided to go back to school. I wanted to invest in my professional development and boost my translation career by acquiring new skills, staying current on digital trends, and gaining an insider’s perspective on marketing. My goal was to not only be a marketing translator but also a translating marketer.…
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I thought I’d share a few of my favorite marketing-related books with you that I read throughout 2019. Okay, in the spirit of transparency: I didn’t actually read each of them; I mostly listen to audiobooks these days while running on the treadmill, walking the dogs, or cooking dinner. Multitasking is on trend, right? So,…
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Denise Josey 